What makes a successful brand?

Achieving unified and consistent branding across everything you produce is the key to success. A clear tone of voice, message and design can build trust and avoid customer confusion. A successful brand will connect with consumers and turn them into customers.

What are the benefits of having a successful brand?

The best brands stand out and generate a positive brand image for their company, even in the most competitive marketplace. Getting noticed over your competitors can see results such as improved marketing performance and higher ROI. 

How long does it take to build a brand?

Establishing your brand can take months or even years of hard work. Our branding packages can kickstart that journey in the right direction, but it will only lay the foundations for you to build on. As your brand starts to develop, we’ll be here to support you every step of the way.

I’ve got a logo, isn’t that my brand?

No, It’s a common misconception that logo design is the same as branding. Branding is about creating consistency across all your visual elements to create a certain look and feel for your company. Your logo is part of your brands ‘kit of parts’.

Your brand identity contains visual elements like colour palettes, fonts, icons and imagery, as well as information such as tone of voice and key messaging.

How often should I update my brand image?

A good brand should last the lifetime of your business. However, they usually require a minor freshen up approximately every 5 years to avoid becoming dated. Learn more about rebranding.

Can I afford to hire a professional branding company?

A good brand can end up saving you money! When creating your company’s visual identity, it’s important to work with someone who will ask the right questions to help you get to the right solution for your company. Your brand should last the lifetime of your company, so consider it to be more of a long term investment than a one-time quick fix.

In our experience, a “budget service” normally ends in disappointment and additional costs. The saying “You get what you pay for” comes to mind in this situation. A budget service will get you budget results and quite often companies have to pay again to fix poor branding 12 months down the line. 

Can’t I just use a logo generator for my branding?

Well, you could… but we’d recommend avoiding this at all costs. An off the shelf logo which isn’t unique to your business is the last thing you need. See our blog on this.

Here at Right Angle, we created a proven, refined 360 design process that helps our clients get the best results. Our branding process involves in-depth research of your market and competitors, planning colour schemes and coming up with a unique identity for your business.

Why do we need to create a brand when we already have a customer base?

If you’re serious about growing your business and retaining your current customer base, you need to consider using your brand as a marketing tool. Branding, if done correctly can raise awareness and attract new customers, whilst creating a sense of loyalty to stop current customers from going to your competitors.