What resolution should my images be?

Images for print need to be high resolution, at least 300dpi at full size.

Images online need to be at low-resolution, normally 72dpi.

Why are the colours different when it’s printed?

The print process and computer screens handle colour differently. Screens make up the different colours using RGB (Red, Green, Blue) whereas printers use CMYK (Cyan, Magenta, Yellow, Key/Black).

When RGB colours are printed they go slightly ‘milky’ and dull, likewise when CMYK colours are used online.

For more information, please see our blog.

What is the Pantone Matching System?

The PMS system identifies colours by a unique number allowing printers to precisely match them using pre-mixed inks. These ‘special’ colours allow for consistency across multiple print jobs and can be used in conjunction with or separate from CMYK.

What is Bleed?

When printing edge to edge, documents are printed bigger than needed. The background colours or photos are extended by usually 3mm on all sides to allow for any movement when trimming to the final size.

What is a Proof?

A proof is a single print run with the same settings and paper as the final product. This is usually the best and last opportunity to see what your final print run will look like before sending the final print run.

I’ve noticed a mistake, can I change it?

Changes are a natural part of the design process and any changes you make at the draft design stage are completed free of charge. Once the design has been approved, we produce the print-ready artwork version.

Should you require any changes after the artwork has been written, this is done at our studio hourly rate.