How should I promote my business?

Whether you’re promoting your business or one of your products, your creative campaigns are determined by your target audience and where they ‘hang out’. Retail promotions / POS, billboard and magazine advertising, brochures and leaflets, email and direct marketing – each type of promotion can be specifically targeted to your audience.

For example, social media marketing can be much more effective when targeting a younger generation than an older one. If you’re unsure of how to promote your business talk to a member of our team and we’ll be happy to advise.

Can social media help my business?

The effect of social media, when used correctly, can help your business grow as it engages directly with your audience. Not having a presence on social media can be harmful to your business as it has now become an expectation of all reputable companies to be on these platforms. Your target audience will determine which platforms you need to use.

Find out where potential customers are and make sure your business is in front of them. You don’t need to be active on every platform, just the right ones.

What is a ‘marketing campaign’?

Marketing campaigns utilise different platforms such as print, social media and email marketing to promote your products, services, special offers or raise your brand awareness.

Every marketing campaign should have a specific goal of what it needs to achieve and how long it should take to complete. These parameters allow them to be tracked, refined and repeated as required.

Is email marketing worth it?

When it comes to reaching customers directly, email marketing is one of the most effective methods. Not only do you have options to customise emails to make them more personal to each customer, but when set up correctly, the whole process can be completely automated. However, due to its popularity email inboxes can become saturated and direct mail is becoming more popular again because of this.

When is the best time to run a promotion?

There are many reasons to run a promotional campaign. Running a promotion can help you capitalise on popular events such as Easter or Christmas, but they can also be used to encourage customers to purchase from you in the quieter months.

Running promotions too frequently can damage your sales. Your customers will recognise the pattern and usually hold off on their purchase until the next promotion.

Printed vs Digital promotion, which is better?

Both work well, it depends on your target market. For example, if you wanted to target Architects, then a printed advert in a popular design magazine could be more effective than a selection of social media posts.

Promotional campaigns are about understanding where your customers will be and how to get in front of them. The best campaigns usually utilise elements from both printed and digital to maximise customer exposure.