What is rebranding?
Rebranding is used by companies to develop or completely change how consumers perceive them. Smaller changes such as modernising the logo or colours would commonly be considered a brand refresh, more substantial changes such as altering the business direction would be considered rebranding.
Popular Rebranding Misconceptions
Here are some popular misconceptions about rebranding:
“It’s too expensive…”
A generic, weak brand can limit your business and may end up costing you more in the long run than the cost of rebranding. It’s a long term investment in your company’s future.
“It’s too time-consuming…”
Our rebranding process usually takes around 3 weeks to complete. Once you have your new brand, it’s just a case of rolling it out across your business.
“Our customers are used to our old brand…”
Your existing customer base may well be used to the way your brand looks. However, if your current brand isn’t strong enough to attract new customers, your business could suffer because of this.
How can I test the strength of my current brand?
If you’d like to measure the strength of your brand and test how effective your current logo is, download our ‘Free Brand Checklist‘.
What should I consider when rebranding my company?
You don’t necessarily need to go through the process of a full brand audit to know whether to rebrand or not. Two areas you should consider are consumer perception and company direction.
Consumer Perception:
Are there any negative, mixed feelings or confusion over your company whether that be internal or external? If so, you need to find the source of this problem. Once you understand what needs to be improved, it can be easily fixed in the rebranding process.
Company Direction:
Is the business’s current and future direction different from when the brand was first built? As the focus of the business changes, the branding must adapt to portray your new values and messaging.
My branding is fine, why should I change it?
New businesses don’t always respect the value of branding and can fall into the trap of using generic designs and templates to build their initial brand identity.
Using generic templates, you end up looking like hundreds of other businesses who use the same templates.
The rebranding process should be seen as an opportunity to show your customers what makes your company different from your competition and why they should choose you.