Right Angle Creative can assist your business from the initial planning and strategy, through to the design and implementation of your new branding.
Does your current branding work for your business?
As your business grows, changes in external factors can alter the direction of your business.
Your brand has to keep up with these changes or after a while, it can start to look tired and disjointed from your company. At this point, a brand evaluation should be completed and you should consider a brand refresh.
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Our rebranding approach
Our 360° design process breaks each project into 4 simple steps. Discover, Design, Develop and Deliver.
Discover
We start any project by asking the right questions. Assessing and understanding your project requirements, goals and expectations allow us to set off in the right direction.
Next, research. We’ll explore your products, services and your competition. Identify potential opportunities to provide you with a competitive advantage.
Design
Based on our findings, we’ll brainstorm a variety of potential solutions and sketch possible concepts that answer your brief. We’ll share our ideas and get initial feedback at this stage. The best brands come from a collaboration of our creative expertise and your knowledge of your company and marketplace.
Develop
Implement your feedback from the meeting and refine your chosen concept. Once you’re happy, we can start to bring your brand to life by applying your branding to your agreed elements such as stationery, signage and websites.
Deliver
Once the initial branding design is complete and we’ve provided you with your digital artwork, that’s when your brand strategy & guidelines need to be considered to ensure that all of your companies marketing elements are consistent and performing at their best.
Complete Rebrand - PDQ Computers
To be successful and stay ahead of the competition, businesses have to adapt their company focus…
…especially in the IT industry which is constantly evolving with new technology. PDQ is a service-driven company, managed by technically excellent staff, dedicated to providing the best IT support to their customers. Their existing logo looked dated and didn’t represent the breadth of their services.
We researched key search terms within the IT industry and decided ‘PDQ IT Support’ best represented their business and what they do. Our solution was to create a power button icon and rotate it to form the ‘Q’ in PDQ, making it both memorable and relevant to their industry. Rebranding PDQ gave them a more modern appearance, placing them at the forefront of technology and IT support.
Brand Refresh - Maldon Lettings
When a company’s existing brand recognition is important, a refresh helps to build on the brand rather than entirely rework it.
We uncovered the history of the company and the meaning behind the sails as being a local business, close to the docks. This sparked a conversation around the potential design variations of the sails to better represent Maldon Lettings when used independently and alongside the company name.
To represent Maldon Letting’s 10th year in business, our solution was to add a third sail, to the existing logo, which then creates an abstract “M” icon for Maldon.
Our rebranding design services include:
Our clients
Right Angle are a creative design agency with over 30 years experience.
We work with brands you already know, as well as some you may not be familiar with (yet). Hopefully the work we do for our clients does most of the talking for us, however if you need any further information, please see our testimonials.
Your brand speaks to your customers on many levels, and we want to help you send the right message.
Whether that’s imparting trust, quality, confidence, or just telling your customers where to find your product or service. Right Angle have a wealth of branding & marketing knowledge, which is passed on to all of our clients, large, small, business start-ups or individuals.
Our rebranding packages include:
Whether you require our full branding service, a simple logo refresh or anything in between, Right Angle are here to help and support you through your journey.
Business Sector Research
Examples and analysis for some of the competitors in your market sector.
Bespoke Logo Design
A unique, professional branding concept which is memorable and relevant to your business, including a strapline if required.
© Your Design Copyright
The design copyright and all intellectual rights to your logo remain your property.
Digital Artwork Files
Provide you with digital artwork files in various formats (.eps .pdf .jpg .png).
Corporate Colour Specifications
Corporate colour specifications for your logo in both CMYK (print use) and RGB (online use).
Business Stationery
Design layout and digital artwork for business cards, letterheads and compliment slips.
E-Mail Sign Off
Your logo supplied optimised for e-mail signatures with your business contact details.
Landscape & Portrait Logo
Landscape & portrait logo versions of your logo to work in all potential marketing configurations.
Black & White Logo
Black & white ‘greyscale’ versions of your logo in various formats (.eps .pdf .jpg .png).
Animated Logo
A rendered animated version of your logo.
Social Media Icon
Square format for use on Facebook, Twitter & Linkedin etc.
Social Media Page Design
Design and produce profile pictures and page header images for your social media platforms.
Rebranding FAQ's
We've received various questions over the years, so here are some that we've collated in the hope that they provide insight for your project.
What is rebranding?
Rebranding is used by companies to develop or completely change how consumers perceive them. Smaller changes such as modernising the logo or colours would commonly be considered a brand refresh, more substantial changes such as altering the business direction would be considered rebranding.
Popular Rebranding Misconceptions
Here are some popular misconceptions about rebranding:
“It’s too expensive…”
A generic, weak brand can limit your business and may end up costing you more in the long run than the cost of rebranding. It’s a long term investment in your company’s future.
“It’s too time-consuming…”
Our rebranding process usually takes around 3 weeks to complete. Once you have your new brand, it’s just a case of rolling it out across your business.
“Our customers are used to our old brand…”
Your existing customer base may well be used to the way your brand looks. However, if your current brand isn’t strong enough to attract new customers, your business could suffer because of this.
How can I test the strength of my current brand?
If you’d like to measure the strength of your brand and test how effective your current logo is, download our ‘Free Brand Checklist‘.
What should I consider when rebranding my company?
You don’t necessarily need to go through the process of a full brand audit to know whether to rebrand or not. Two areas you should consider are consumer perception and company direction.
Consumer Perception:
Are there any negative, mixed feelings or confusion over your company whether that be internal or external? If so, you need to find the source of this problem. Once you understand what needs to be improved, it can be easily fixed in the rebranding process.
Company Direction:
Is the business’s current and future direction different from when the brand was first built? As the focus of the business changes, the branding must adapt to portray your new values and messaging.
My branding is fine, why should I change it?
New businesses don’t always respect the value of branding and can fall into the trap of using generic designs and templates to build their initial brand identity.
Using generic templates, you end up looking like hundreds of other businesses who use the same templates.
The rebranding process should be seen as an opportunity to show your customers what makes your company different from your competition and why they should choose you.