What good photography can do for your business?

The power of good photography shouldn’t be underestimated, especially considering the impact social media has and how quickly and easily content can be shared. Whether your photography is for a social media campaign, a website or promotional leaflet, image quality can either entice or deter potential customers.

Instagram has over 1 billion users, 25 million of which are brand accounts and Pinterest has over 250 million users! Social media plays a significant role in helping you to develop and raise awareness of your brand. In order to stand out from the competition on platforms dominated by imagery, you need to put time and consideration into your photography.

Within this article you’ll see some examples of our photography and also how we’ve optimised, enhanced and improved existing professional and amateur images, to produce stunning photography solutions.

BEFORE >

< AFTER

BEFORE >

< AFTER

BEFORE >

< AFTER

BEFORE >

< AFTER

Quality Image = Quality Service

The quality of your images has a huge impact on the power of the message you’re trying to convey. If customers don’t like the first couple of images they see, this can negatively affect your website clickthrough rate. If you load a website and see poor image quality, the likelihood is that you’ll associate this quality with the service they provide.

BEFORE

AFTER

Image Enhancing or Image Editing?

Even photos taken by professional photographers can be improved, with subtle image enhancing. Through this process, small details that may have otherwise been missed can be brought out and balancing colour, brightness/contrast can help make a photo ‘jump off the page’, especially when being used in print.

BEFORE

AFTER

BEFORE

AFTER

Sometimes enhancing a photo isn’t enough and it may require further manipulation, in order to convey the right message and sell the product. Images that have a background that isn’t relevant and doesn’t work, can be carefully edited to remove the background, replacing it with a relevant setting (see the pan on a hob below) showing the product as it would be used.

BEFORE

AFTER

BEFORE

AFTER

Consistency is key!

Consistent, unique imagery is key to forging your brand identity. You need a library of photography that’s not only consistent, but is unique from the competition. This is especially important online, as your SEO score can be negatively affected, if Google crawls your site and finds you’re using stock images or an picture that isn’t unique, being used on many sites across the internet. Imagery that conveys both your service and values are essential, don’t let poor imagery devalue your brand!

BEFORE >

< AFTER

To black and white or to colour, that is the question…

The use of black and white photography has many benefits. It’s timeless; sometimes colour can reveal fashion trends, dating the image. More flexible; black and white photos can be used in situations where colour might clash with graphics and typography. A lack of colour in a photograph often accentuates the highlights and shadows. Backlit subjects and dramatic shadows are brought to the viewers attention quickly in black and white images.

BEFORE >

< AFTER

BEFORE >

< AFTER

Get in touch…

If you’d like to discover how professional photography can have a positive effect on your business, we’d love to hear from you. Get in touch, let’s arrange a coffee and a chat to see how we can help.

Click here to see more of our Photography and image enhancement.

LET OUR DESIGN TELL YOUR STORY

01279 84 11 77 | studio@rightanglecreative.co.uk | contact us