Your brand is not just your logo. Your brand identity defines the complete look and feel of your business.

 

What is branding?

Branding lays the foundation for a successful business. It allows you to stand out from your competition and catch the attention of potential customers

A well-branded company or product will be remembered, recognised and most importantly, repurchased. In simple terms, if you want your company to succeed, branding is non-negotiable. A good brand can’t be built overnight, it takes time and commitment. Developing a brand identity and strategy is about developing a unique, uniform image for your business both internally and externally.

We can create you a bespoke logo, key messaging and tone of voice but the branding journey doesn’t end there. The word ‘branding’ is an action, an ongoing task throughout the life of your company. Luckily, we can help with this too. As a full-service design agency, we’ll continue to work with you to ensure your brand remains consistent both verbally and visually across all of your marketing elements, for as long as you need us to.

Whether you’re looking for a brand refresh, new website, packaging or print design, Right Angle create powerful, memorable and relevant design solutions, ensuring they’re implemented consistently across all areas of your business.

Spirits brand that packs a real punch!

So Drinks

So Drinks chose Right Angle Creative for all of their branding and marketing needs – everything from name generation, logo design, strapline, bottle labels and website to corporate stationary and promotional materials.

Intelligent identity created for the recruitment sector

Intelligent Move Recruitment

Intelligent Move Recruitment is a new and innovative company established to provide a fresh, honest and transparent approach to the recruitment and personnel sector. When creating the Intelligent Move logo we worked closely with the client to understand their core values and what separates them from the competition. The people on the team are their strength and they aim to encourage candidates to make a smarter career move by using their services.

Lifestyle marketing for premium furniture

Willis & Gambier

Willis & Gambier manufacture furniture collections to suit every home. Right Angle have re-branded their main corporate identity, changing the strapline from “Furniture Designed for Life’ to ‘Lifestyle Furniture Collections’ and creating new sub-branding and colour coding for each of their collections: ‘Casual’, ‘Revival’, ‘Classic’ and ‘Moderno’.

Our branding approach

Our 360° design process breaks each project into 4 simple steps. Discover, Design, Develop and Deliver. 

Discover

We start any project by asking the right questions. Assessing and understanding your project requirements, goals and expectations allow us to set off in the right direction.

Next, research. We’ll explore your products, services and your competition. Identify potential opportunities to provide you with a competitive advantage.

Design

Based on our findings, we’ll brainstorm a variety of potential solutions and sketch possible concepts that answer your brief. We’ll share our ideas and get initial feedback at this stage. The best brands come from a collaboration of our creative expertise and your knowledge of your company and marketplace.

Develop

Implement your feedback from the meeting and refine your chosen concept. Once you’re happy, we can start to bring your brand to life by applying your branding to your agreed elements such as stationery, signage and websites.

Deliver

Once the initial branding design is complete and we’ve provided you with your digital artwork, that’s when your brand strategy & guidelines need to be considered to ensure that all of your companies marketing elements are consistent and performing at their best.

Retail identity with star quality

Retail Reimagined

Formerly at Jaeger and Burberry, Cathy McCabe runs the startup retail consultancy ‘Retail Reimagined’. Following a variety of interpretations, we came up with the combination of a price tag and a star representing both retail and imagination. The negative space of the hole in the tag forms the dot on the ‘i’ of ‘reimagined’ integrating both text and icon seamlessly.

Award winning products require a powerful brand

GEO: Smarter Energy

GEO design and build smart, connected home energy systems to help people understand and engage with their energy use.

They approached us to re-design their existing logo as they felt it didn’t best represent their brand as being at the forefront of smart energy technology.

Blue sky thinking & clear brand communication

Gingham Cloud

New branding and corporate stationery for Gingham Cloud Communications, specialists in Copywriting, Public/Press Relations and Social Media Management.
Our concept incorporates the 2 serifs in the ‘g’s of ‘gingham’ as speech marks and a cloud/speech bubble icon constructed from gingham cloth, so that the brand represents both the written and the spoken word.

LET OUR DESIGN TELL YOUR STORY

No company is the same and they deserve a unique brand to showcase that, what makes you and your brand different is what interests us.

We’ll create a logo that’s memorable and relevant to your business and transform it into a distinctive style, making your company stand out from the crowd.

Investing in your brand’s visual identity makes your business look more professional, approachable and experienced which can have a big impact on its success. We’ve worked with a diverse range of clients from start-ups to big brands, on creating and developing unique identities for their companies.

Whatever you need, Right Angle has a proven track record in helping you deliver it – from rebranding, websites, brochures, packaging and promotions to retail design. Ultimately though, what we do isn’t about us at all – it’s all about you and making your business the best it can be… Let our design tell your story.

Our branding design services include:

Name Generation
Logo Design
Corporate Identity

Complete Rebrand
Brand Refresh
Brand Guidelines

Marketing Design
Advertising Design
Corporate Stationery

Symbols & Icons
Corporate Colourways
Digital Artwork

Our branding clients

Right Angle are a creative design agency with over 30 years experience.

We work with brands you already know, as well as some you may not be familiar with (yet). Hopefully the work we do for our clients does most of the talking for us, however if you need any further information, read our testimonials.

Your brand speaks to your customers on many levels, and we want to help you send the right message.

Whether that’s imparting trust, quality, confidence, or just telling your customers where to find your product or service. Right Angle have a wealth of branding & marketing knowledge, which is passed on to all of our clients, large, small, business start-ups or individuals.

Our brand packages include:

Whether you require our full branding service, a simple logo refresh or anything in between, Right Angle are here to help and support you through your journey.


Business Sector Research

Examples and analysis for some of the competitors in your market sector.

Bespoke Logo Design

A unique, professional branding concept which is memorable and relevant to your business, including a strapline if required.

© Your Design Copyright

The design copyright and all intellectual rights to your logo remain your property.

Digital Artwork Files

Provide you with digital artwork files in various formats (.eps .pdf .jpg .png).

Corporate Colour Specifications

Corporate colour specifications for your logo in both CMYK (print use) and RGB (online use).

Business Stationery

Design layout and digital artwork for business cards, letterheads and compliment slips.

E-Mail Sign Off

Your logo supplied optimised for e-mail signatures with your business contact details.

Landscape & Portrait Logo

Landscape & portrait logo versions of your logo to work in all potential marketing configurations.

Black & White Logo

Black & white ‘greyscale’ versions of your logo in various formats (.eps .pdf .jpg .png).

Animated Logo

A rendered animated version of your logo.

Social Media Icon

Square format for use on Facebook, Twitter & Linkedin etc.

Social Media Page Design

Design and produce profile pictures and page header images for your social media platforms.

Branding FAQ's

We've received various questions over the years, so here are some that we've collated in hopes that they provide insight for your project.


What makes a successful brand?

Achieving unified and consistent branding across everything you produce is the key to success. A clear tone of voice, message and design can build trust and avoid customer confusion. A successful brand will connect with your consumers and turn them into customers.

What are the benefits of having a successful brand?

The best brands stand out and generate a positive brand image for your company, even in the most competitive marketplace. Getting noticed over your competitors can see results such as improved marketing performance and higher ROI. 

How long does it take to build a brand?

Establishing your brand can take months or even years of hard work. Our branding packages can kickstart that journey in the right direction, but it will only lay the foundations for you to build on. As your brand starts to develop, we’ll be here to support you every step of the way.

I’ve got a logo, isn’t that my brand?

No! It’s a common misconception that logo design is the same as branding. Branding is about creating consistency within all your visual elements to create a certain look and feel for your company. A logo is simply one of the visual elements that can be utilised.

Your brand identity contains visual elements like colour palettes, fonts and imagery, as well as information such as tone of voice and key messages.

How often should I update my brand image?

A good brand should last the lifetime of your business. However, they usually require minor freshening up approximately every 10 years to avoid becoming dated. Learn more about rebranding.

Can I afford to hire a professional branding company?

Yes, it may even end up saving you money! When creating your company’s visual identity, it’s important to work with someone that will ask the right questions to help you get to the right solution for your company. Your brand should last the lifetime of your company, so consider it to be more of an investment than a one-time quick fix.

From our experience, a “budget service” normally ends in disappointment and additional costs. The saying “you get what you pay for” comes to mind in this situation. A budget service will get you a budget brand and the worst part is, you’ll probably have to pay someone else to fix it for you 12 months down the line. 

Can’t I just get my branding done for $5 on Fiverr?

Well, you could… but we’d recommend avoiding it at all costs. Chances are you’d just be getting a budget logo designed that isn’t going to tell your story. See our blog on this.

Here at Right Angle, we created a proven, refined 360 design process that helps our clients get the best results. Our branding process involves in-depth research of your market and competitors, planning colour schemes and coming up with a unique identity for your business.

All that for $5?! No chance.

Why do we need to create a brand when we already have a customer base?

If you’re serious about growing and retaining your current customer base, you need to consider using your branding as a marketing tool. Branding, if done correctly can raise awareness to attract new customers, whilst creating a sense of loyalty to stop them from going to your competitors. 

Let's work together

If you have a design project in mind, we’d love to help. Whether you need a new logo or a brand refresh, share it with us and together we’ll create something amazing!