IN-HOUSE-MAGAZINE
Shoptalk is the in-house magazine for Dorothy Perkins, a leading high street female fashion chain. This monthly magazine informs staff of current advertising campaigns, window display details and promotional graphics.
FASHION COLLECTION PRODUCT LAUNCH
To advertise the launch of the new ‘Clements Ribeiro’ fashion collection, exclusive to Dorothy Perkins, we designed this customer information leaflet and press launch pack.
CHRISTMAS PROMOTION LEAFLET
This Christmas leaflet was a free giveaway to Dorothy Perkins customers and storecard holders. It featured top model Helena Christensen and showcased all of the ‘must have’ evening wear and lingerie of the season together with relevant sizing and price information.
HIGH FASHION MAGAZINE
Trends is the high fashion in-house magazine for Dorothy Perkins. It is published at the start of each new fashion season, to inform staff of how the new looks from the catwalk, have been translated onto the shop floor.
DEPARTMENT PRINT MATERIALS
Denim Exchange is the jeanswear department within Dorothy Perkins female fashion chain. Our Logotype and graphics were applied across large format posters, strutcards, fit guides and ticketing within the department.
SUB-BRAND CORPORATE LITERATURE
Clothes line is a service offered to Dorothy Perkins customers, where if the garment or size they want is not available at a partiular store, they will order it and have it sent to any other store in the country. Our logo combines the imagery of a dress and a telephone.
