Formerly at Jaeger and Burberry, Cathy McCabe runs the startup retail consultancy ‘Retail Reimagined’. Following a variety of interpretations, we came up with the combination of a price tag and a star representing both retail and imagination. The negative space of the hole in the tag forms the dot on the ‘i’ of ‘reimagined’ integrating both text and icon seamlessly. The final brand with it’s combination of design elements, allows for great versatility. The logo works in both landscape and portrait formats, the tag can work on it’s own as a square icon, the 5 tag symbol represents the various services offered by Cathy’s company and individual coloured stars can be used as bullet points and background images on the website and stationery etc.
