Harris Tobias Branding

Branding Design

Right Angle was tasked with designing the new Harris Tobias corporate identity, website, stationery and social media design. The brief called for the branding to have modern styling, yet retain the tradition of the company’s 110-year history.

The custom-drawn contemporary symbol we designed represents the recycling and re-use of the diverse products they currently deal in, whereas the traditional style logo represents their successful 110-year history in business, the ‘Copperplate’ typeface dating back to the 1900s and the launch of their company.