Right Angle was commissioned to re-design Caffe Nero’s water bottles and other own-brand drink ranges.
Client
Location
Sector
Disciplines - Caffè Nero
Print Design
Packaging Design
Promotion Design
Right Angle were commissioned to re-design Caffe Nero’s water packaging and other own-brand drink ranges. To clearly differentiate Nero ‘still’ and ‘sparkling’ mineral waters, we created distinctive magenta and yellow color-coded bands, changed the bottle caps and labels to light and dark blue and added bubbles to the ‘sparkling’ illustration.
We re-designed Caffè Nero’s plastic drinks cups to incorporate this ‘snowflake’ pattern, communicating to customers that their milkshakes, fruit juices and iced coffees are in fact ‘ICED DRINKS’ which need to be taken to the bar to be blended with ice.
There are 3 flavours in Caffè Nero’s Acqua di Frutta range, Elderflower & Lemon, Pink Grapefruit & Cranberry and Orange & Passion Fruit. We introduced the ‘Fruity Spring Water’ title to work in the UK market and handled the total re-branding project, from name generation and high-resolution photography to digital artwork.
For the Caffè Nero kid’s drinks range, we had our tongues firmly in our cheeks when we generated the brand name ‘Juice Fix’ and based our designs around the ‘Acid House’ music movement, creating a series of winking smiley faces.
The introductory flavours for the range are ‘orange & mango’ and ‘strawberry & banana’.
Print Design
Packaging Design
Promotion Design
Print Design
Packaging Design
Promotion Design
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |