Caffè Nero Print Design

Print Design

Visual Merchandising Manual

Our 48-page manual gives staff an easy to follow reference guide: ‘4 STEPS TO GREAT MERCHANDISING’, it covers all aspects of merchandising, from how to use their display fixtures, product grouping and adjacencies, how and when to use the correct ticketing, POS and promotions and how to maintain displays throughout the day as stocks run out.

Shelf Edge Ticketing

To create space for ‘NEW PROMOTIONAL POINTERS’ on shelf edges and within existing POS holders, we totally re-designed Caffè Nero’s ticketing system to be 50mm shorter than existing. This allows them to promote ANY product at ANY time of the year.