Caffè Nero Promotion

AllPrintPackaging | Promotion

Caffè Nero is the largest Italian style coffee house brand in the UK, specialising in serving high-quality coffee in a relaxed informal setting.

Signage with Caffè Nero promotion showing a digitally retouched map of Italy swirling in the froth of the Espresso in the cup
Signage with Caffè Nero promotion showing a digitally retouched map of Italy swirling in the froth of the Espresso in the cup
Caffè Nero Espresso promotion showing a digitally retouched map of Italy swirling in the froth of the Espresso in the cup
Caffè Nero Espresso Milan promotion cube
Signage with Caffè Nero promotion showing a digitally retouched map of Italy swirling in the froth of the Espresso in the cup
Iced Frappè Latte coffee promotion design for Caffè Nero

As an Autumn promotion, Caffè Nero wanted to feature their core product ‘Italian Blend Espresso’, alongside Hot Chocolates, Soup, and toasted Paninis.

Various Caffè Nero Hot Soup promotion designs showing different soup flavours
Before and After of Caffe Nero soup promotion design

Our promotion resulted in an 800% increase in sales of soup. We introduced a free-standing ‘table cube’ which was so successful, it’s become a standard piece of Nero POS.

Caffè Nero Fruit boosters posters design showing different flavours
Promotion posters design for Hot chocolate and Chai latte drinks for Caffè Nero

Our promotional materials included large-format window posters, A-Boards, in-store showcards and shelf talkers.

Handmade sandwiches promotion design for Caffè Nero
Panini sandwiches promotion design and stickers design for Caffè Nero

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