Caffè Nero Promotion

Promotion Design

Espresso Promotion

Digitally retouched map of Italy swirling in the froth.

As an Autumn promotion, Caffè Nero wanted to feature their core product ‘Italian Blend Espresso’, alongside Hot Chocolates, Soup, and toasted Paninis. Our solution was to use a well known Nero quote from Tatler magazine ‘THE BEST ESPRESSO THIS SIDE OF MILAN’ together with a digitally retouched map of Italy swirling in the froth of the Espresso in the cup.

Iced Coffee Promotion

A2 window posters, A-boards, A3 & A4 showcards and shelf talkers.

Frappé Latte is a blend of coffee, milk and crushed ice. Our promotional concept ‘THE COOLEST WAY TO ENJOY COFFEE’ plays on the fact that it’s an ‘Iced Drink’ and that it’s a ‘cool’ alternative way to drink coffee. We applied the concept across A2 window posters, A-boards, A3 & A4 showcards and shelf talkers.

Retail Soup Promotion

800% increase in sales of soup.

Customers were unaware that the Caffè Nero soup cartons, located in the fridges needed to be taken to the bar to be heated, and served ‘HOT’ with a bread roll. Our promotion resulted in an 800% INCREASE IN SALES of soup. To enhance the basic range of promotional materials, we introduced a free-standing ‘table cube’ which was so successful, it’s become a standard piece of NERO POS, used on all major promotions.

Speciality Coffee Promotion

Caffè Nero sold out of 2 NEW products.

Caramelatte and White Chocolate Mocha, as result of our promotional launch posters. We provided a full design service from initial concept and high-resolution photography through to digital artwork.

Iced Drinks Promotion

Clear messaging to engage with customers.

Customers were previously unaware of the quality and makeup of Caffè Nero’s ‘Fruit Booster’ range. Our promotional design left them in no doubt that they contained ‘100% PURE FRUIT’ and that they needed to be taken to the bar to be blended with ice.

Sandwich Promotion

Large format window posters, A-Boards, in-store showcards and shelf talkers.

Our brief was to promote the quality and variety of Caffè Nero’s sandwich range. The range featured Onion, Honey Seeded and Sun-Dried Tomato Breads. Our promotional material comprised of large-format window posters, A-Boards, in-store showcards and shelf talkers.

Hot Drinks Promotion

Total project handling.

We launched 2 NEW warming winter drinks for Caffè Nero: ‘Hot Chocolate Milano’ and ‘Chai Latte’, handling the total project from initial concept and high-resolution photography through to digital artwork.