Cheese Plus Branding

Branding Design

Cheese Plus came to Right Angle for help with the rationalisation of its branding and marketing strategy.

The first thing we addressed was the Cheese+ branding, creating a unique hand-drawn logo which works in landscape and portrait configurations. We felt that their original strapline: ‘DELI • CHARCUTERIE • OLIVES’ didn’t clearly represent who they are as a business, so we changed it to ‘ARTISAN CHEESE & FINE FOOD’.

Next, we tackled how they were seen by new and existing customers, re-designing their business cards, corporate folder, price list, product packaging, postcards, vehicle livery and website.