Dream Lodge Group Promotion

Promotions Design

The Dream Lodge Group has been a family run business for 50 years and is one of the UK’s leading luxury park operators, offering 8 beautifully located parks throughout the UK, covering Devon, Cornwall, Cambridgeshire, Berkshire, Essex, Norfolk, Suffolk and East Sussex.

We re-designed their press advertising for the Daily Telegraph as they felt that their existing ad didn’t work well enough to entice potential customers. After communicating with the client and understanding their USP, we came up with a brand new strapline with a much simpler but more effective message to customers. We also introduced information about their park locations to be more in keeping with the Dream Lodge Loyalty site which we designed for them.

As the before and after images show, the new press advert is more upmarket and far clearer in it’s communication to their target audience. Since re-designing their press advertising The Dream Lodge Group have seen an increase in customer enquiries and have grown their loyalty club member database.