Fredericks Of London Print Design

Print Design

Fredericks of London are bespoke floral designers, creating beautifully crafted bouquets and flowers for all occasions.

Christmas Brochure

Fredericks of London’s busiest time is Christmas, during which they’re hard at work, transforming hotels, offices and shop fronts with their stunning Christmas trees, wreaths and flower arrangements.

We produced a 12-page brochure to showcase all of this work and be distributed amongst other potential business who require their services, during the festive period. Pictures paint a thousand words, so we focused on producing stunning photography spreads and grids of images, with a minimal amount of text.

Promotional Postcard

Because of their location, they don’t get many customers passing through and were having problems raising awareness of their business. The launch of their new site (which we also designed) coincided with Valentine’s day, so our solution was to create an A5 double-sided leaflet that’s consistent with the minimal, premium feel of the website.

We carefully cut out images of their bouquets, to ensure they worked directly on a white background and sourced, enhanced and optimised a single rose image to work as an eye-catching hero shot.

Our solution helped increase Valentines Day sales, reinforced the professional, bespoke floral design service they provide and most importantly, helped establish FOL as customers “new local florist”.