Fredericks Of London Website

Website Design

Fredericks of London are bespoke floral designers, creating beautifully crafted bouquets and flowers for all occasions.

They required a website that showcases their range of services and stunning floral arrangements across 8 pages. A website is only as good as the content and the images we had to work with were high resolution shots of floral photography, in situ of luxury weddings, hotels and corporate events.

Hero shots were used as full screen images, to create a strong visual impact and show the level of detail and expertise FOL provide. We used a black transparent box to ensure key messages were still legible against hero images, which was then implemented consistently, throughout the site.

We future proofed the website by building a shop in to the back end, so when FOL are ready, they can start to add products and sell bouquets, flower arrangements and Christmas trees through the website.

The website has been a tremendous success. Within weeks of the website going live, they received over 30 enquiries for their Workshop events and continue to grow their consumer and business customer base.