Ki Agency Branding

Branding Design

Ki Agency is a dynamic management agency for authors and scriptwriters across all media and genres. They came to us requesting a bespoke logo, stationery and website to help revitalise their brand and grow their online presence, ensuring they stand out from the competition. The brand needed to reflect the cultural meaning behind ‘Ki’ whilst appearing professional and attractive to any writers looking for an agency. ‘Ki’ stands for tree or growth, and represents how the agency helps to grow their authors and scriptwriters to develop their careers. We wanted to inherit the culture and style these traditional symbols would have been written in.

Originally Ki Agency was happy with their symbol as it represents a sideways ‘K’ overlaying an ‘I’ and weren’t looking to change it, however through our design process we created a style of logo and use of colour that both enhanced the cultural reference whilst creating a more prestigious brand. Ki Agency instantly fell in love with the rough paintbrush effect, which we then used across all the stationery to really help the logo stand out from the crowd.