Power Up Fitness Foods Branding

Branding Design

Power up fitness food approached Right angle for help kick-starting their business, requiring both branding and packaging and later requesting we created their website.

Power up fitness food is a London-based ‘macro focussed, meal prep company specialising in high protein meals. To ensure the company had a clear presence in the industry the branding had to be strong, memorable and unique to avoid blending in with their competitors.

Our design solution for the brand is a ‘power bowl’ effectively a food bowl with lighting bolt symbol featuring a sharp geometric pattern. The final logo is complemented by a bold, contemporary san-serif typeface accented in gold and white, complemented by a colour-coded labelling system.