Power Up Fitness Foods Packaging

Packaging Design

When creating food labels for Power up fitness we made sure that the branding remained consistent throughout. We used clear contemporary styling for the name of the meal, the nutritional focus and the brand name. Their subscription service offers customers the opportunity to have their meal plans with ‘tracked Marco’. This makes it extremely important to display the Nutritional information clear and understandable format. Adjacent to this is an enhanced food image showing the post cooked meal which is framed by colour coded banding taken directly from the food.