Proximity Insight Branding

Branding Design

Proximity Insight are a retail tech company that started in Australia and have now grown with offices in London and New York. To help establish themselves as leaders in the retail technology industry they required a brand that helps them stand out from the competition.

Their platform is based around getting closer to customers, so we designed a logo that reflects this concept. The “i” represents the customer and the “p” is the closeness and understanding of the retailer to them and their purchasing trends. The “Pi” icon can be used as a distinctive icon separately from the full Proximity Insight logo as well as with it.