Red Venom Branding

Branding Design

Discover

Red Venom is a high-performance wheel cleaner designed for automotive enthusiasts who demand excellence in vehicle maintenance. The product promises superior cleaning power, efficiency, and a sleek finish, making it an essential addition to any car care routine.

Design

The challenge was to create a striking name matched with a powerful logo that was not only eye-catching but also memorable. The sharpened “V” and “M” were inspired by the iconic fangs from the snake. The “O” has a snakes eye. A narrow, vertical slit pupil that gives it focus.

Deliver

The outcome effectively uses the red being visible where iron is present, which is shown on the packaging with the droplets of venom. The concept incorporates symbolic elements that are the fangs of a snake in the “V” and “M” which align with the product’s name and purpose, making it a powerful representation of the brand in the competitive automotive market.