Strident Branding

Branding Design

Design/Develop

Strident came to Right Angle for rationalisation of their branding, sub-brands and product ranges. Originally the business was known as Strident Batteries however as they diversified their product offering to include tyres and accessories their message and offering became confusing.

We remedied this by creating an umbrella brand called Strident Innovations, with sub-branded sections of Batteries, Tyres and Accessories. 

Our concept for the Strident Batteries logo was to use the positive and negative symbols from a battery, the top bar of the ‘E’ of Strident becomes the negative symbol and the ‘T’ becomes the positive symbol. For Strident Tyres, the ‘I’ of tyres becomes a tyre tread.    

Each sub-brand is colour coded, green for Batteries, Orange for Tyres and pink for Accessories.