Tesco Print Design

Print Design

Monsters Inc. product launch

We designed this briefing pack for Tesco, to promote the video / DVD launch of the film ‘Monsters Inc’, it provides stores with product merchandising details, a key date schedule, POS and display unit information.

Planogram storage system

To hold merchandise planograms which are not part of a seasonal event, but are in-store all year round, we designed this box unit, containing files for all of the Tesco non-food departments. Each department is represented by a colour-coded illustration.

Visual merchandising briefing packs

Over the last 12 years, we’ve produced over 500 event briefing packs for Tesco. These visual merchandising booklets inform staff about the aim of the event, where it is to be located in-store, how to manage stock and space breaks for various sizes of store. They contain detailed picture planograms showing product adjacencies, facings, shelf heights, barcode numbers and POS positioning.

Harry Potter product launch

To promote the video / DVD launch of the film ‘Harry Potter and the Philosopher’s Stone’ we designed this briefing pack, to provide Tesco stores with a key date schedule, product merchandising details and display unit information.

Visual merchandising manual

For the Tesco clothing department, we designed and produced this complete visual merchandising manual, which gives stores detailed guidelines on fixtures & fittings, store layouts, block & lifestyle merchandising, graphics and health & safety.

Star Wars product launch

To promote the video / DVD launch of the film ‘Star Wars: Attack of the Clones’ we designed this briefing pack for Tesco, to provide stores with a key date schedule, product merchandising details and display unit information.

Category review

Designed to hold merchandising planogram information across Tesco’s main categories: Grocery, Fresh Food and Non-Food, we designed these three colour-coded boxed sets with matching departmental folders. The set could be stacked either horizontally or vertically, depending on space availability within the staff room.

In-store magazine binder

To launch new Tesco clothing ranges, we designed and produced monthly store communications, giving details of the new product lines and how they should be merchandised and promoted using the correct point of sale elements.