The Right Angle promotional sale graphics for Tesco were so successful that they were used for 5 consecutive years.
Client
Location
Sector
Disciplines - Tesco
Print Design
Promotion Design
Retail Design
This sale promotion for Tesco had three phases: ‘Sale’, Half Price and Final Reductions. The P.O.S. elements ranged from large format hanging banners, perimeter friezes, strut cards, dump bins, pallet wraps, shelf-talkers, hanger overriders and swing tickets.
For Tesco’s ‘Best Buy’ products we designed a P.O.S. manual giving their in-house printers guidelines on how to produce artwork for all potential graphic formats: from ‘one line of product text’, to ‘three lines of product text with subtext and prices from 11p to £99.99 etc.
For Tesco’s spring promotion, Our concept, ‘Easter Bonanza’ utilises colourways and icons from the Easter and spring period. P.O.S. elements included large-format hanging banners, window posters, shelf talkers and swing tickets.
Our promotional sale graphics for Tesco were so successful that they were used for 5 consecutive years. We formatted the words ‘Half’, ‘Price’ and ‘Sale’ into perfect ‘squares’ and used them in memorable positive and negative patterns across the P.O.S. elements.
Print Design
Promotion Design
Retail Design
Print Design
Promotion Design
Retail Design
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