TriConnex Branding

Brand Rationalisation

Discover

TriConnex came to Right Angle with a brand which was disjointed and inconsistent across all platforms with a lack of clarity and poor narrative. The existing logo appeared strong but the lack of consistency muddied brand integrity as a whole. Our brief was to collate all elements and produce a ‘kit of parts’ outlining how to use these to ensure the brand is presented clearly and concisely.

Design

When creating the TriConnex kit of parts it was important to keep it simple in order to allow current and future TriConnex staff to understand how the brand should be presented. The existing icons appeared fragmented and out of place in their current format, causing the services to be showcased in an unprofessional manner. Right Angle resolved this by creating a whole new icon set to ensure professionalism and consistency throughout.

Deliver

TriConnex now has a concise 7-page document which includes the main logo, icon and typography usage, colour swatches and website guidelines. This allows all staff within the company to use the brand correctly.