Weight Loss Hertfordshire Branding

Branding Design

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Our in-depth research into the field of weight loss and healthcare demonstrated that many existing companies tend to use a casual approach in their branding and website design. However, we decided that this would not suit Weight Loss Hertfordshire due to their specialist experience and in-depth, multidisciplinary programmes. After presenting a range of up-market and sleek design ideas to the client, they agreed that this was certainly the right direction to take.

Design

By designing an elegant pair of downward arrowheads to form a distinctive ‘W’ logo, we have avoided the typical tape measure iconography and instead have formed a more subtle, polished reference to the subject of losing weight. This logo-mark works both on its own and with the accompanying strap-line.

Whilst it was important for the branding to feel highly professional, it was also very necessary to maintain a calm and positive tone. In order to achieve this, we used a tranquil and uplifting colour palette which would attract customers and encourage them to feel motivated and supported.

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As well as the overall branding, we also created a sophisticated range of stationary including business cards, letterheads and email signatures, alongside a bespoke website. This allows all marketing and promotional materials to be consistent and distinguished.