Zesty Lemons Branding

When Right Angle were asked to create the branding for Zesty Lemons London, the brief was for an understated, premium logo with a flexible ‘kit-of-parts’.

The logo itself is based on an extended sans serif font, with extra letter spacing to give it that contemporary, up-market feel. We customised the ‘Z’ of Zesty to have a break at the top right-hand corner, so that it can read as both a ‘Z’ and an ‘L’. This element can then be used as a stand-alone symbol/icon on things such as tissue paper and packaging. As a point of difference, we then formed the ‘O’ of Lemons into the subtle outline of a lemon, to help memorability and relevance.

The Zesty Lemons logo has has been widely used on exhibition stands, neon signs and packaging and has now become well established, recognised and accepted by retailers and customers alike, within the candle and fragrance industry.