Successful advertising will allow your customers to connect with your product or service through eye-catching visuals and clever copywriting.

Signage with Caffè Nero promotion showing a digitally retouched map of Italy swirling in the froth of the Espresso in the cup
Signage with Caffè Nero promotion showing a digitally retouched map of Italy swirling in the froth of the Espresso in the cup

How can good promotional design help?

Advertising and promotional designs help to create public awareness of your products and services.

For your business to succeed and stand out from the rest of the competition, you’ll need to attract your customers and build new business opportunities. Promotional design can vary from posters and vehicle wraps to branded mugs and pens that people can take home. The purpose of promotional design is to help create exposure for your business. Strong promotional designs will demand attention and help your business to stand out from the crowd. Memorable retail promotions with high levels of customer retention will help you sell more products.

Stop and think about some of the brands you may know (Apple, Samsung, McDonald’s) – you probably know what their logos look like, right? Why is that? Well, that’s the power of promotional design. When customers immediately begin to recognise your brand without seeing the business name, that’s when you know you’re doing it right. That’s why it’s important to do things differently.

Our approach comes with a personal touch. Working with a diverse range of clients, from small businesses through to high profile multi-national companies, has allowed us to gain an insight into what types of promotional design work best. This has enabled us to build a reputation for providing an approachable, responsive creative service that really delivers.  

Our promotion design approach

Our 360° design process breaks each project into 4 simple steps. Discover, Design, Develop and Deliver.

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We start any project by asking the right questions. Assessing and understanding your project requirements and expectations allows us to set off in the right direction.
Next, research. We’ll explore and outline your marketing strategy, asking questions such as; What your key message will be? What’s your call to action? The subtlety in these details is what will make all the difference to the effectiveness of your promotional platforms.

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Now, this is where the fun begins! Utilising the combination of our findings and the briefing will help open a path to a variety of potential solutions, sketch possible concepts that answer your brief. Making sure we keep to your brand guidelines and utilise elements from it to ensure consistency throughout your marketing elements. Blending a variety of colour palettes, typographic pairings, and a grid structure to create variations.

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At this point, it is really important, showing you the “draft” designs and receiving your feedback.

Implementing your feedback, we’ll refine and adjust any final tweaks to your chosen concept.

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So, what happens from here? The satisfying part of the project – putting the design into production. We’ll provide you with your final artwork files so that it’s ready for you to send it to your printers. Right Angle will still be here to support you throughout this exciting journey!


Promotions are essentially the voice of your business and allow you to reach out to your customers effectively, letting them know you exist.

Smart promotional design can bring wider appeal through direct mail marketing and flyers through to product coupons and in-store displays. That’s why the sort of strategy or media platform you utilise will play a huge role in putting across your messages and help you achieve your business goals.

The kind of strategy or the platform you wish to utilise for your business going forward will play a huge role as to how you portray your messages and help you achieve your business goals. These platforms vary from; Point of sale (POS), magazines, social media, banners and posters.

Whatever you need, Right Angle has a proven track record in helping you deliver it – from branding, websites, brochures, packaging and promotions to retail design. Ultimately though, what we do isn’t about us at all – it’s all about you and making your business the best it can be… Let our design tell your story.

Our promotion design services include:

Our clients

Right Angle are a creative design agency with over 30 years experience.

We work with brands you already know, as well as some you may not be familiar with (yet). Hopefully, the work we do for our clients does most of the talking for us, however if you need any further information, just let us know!

Our impressive promotion portfolio and wealth of knowledge in the industry is something we pass onto all of our clients, from large to start-ups.

We’ve had the privilege of working with high profile national and international businesses such as; Caffe Nero, Tesco, House of Fraser, Dorthy Perkins as well as respected companies in the local community, we’re proud to be a part of their story. Here are a few of them:

Promotion FAQ's

We've received various questions over the years, so here are some that we've collated in the hope that they provide insight for your project.

How should I promote my business?

Whether you’re promoting your business or one of your products, your creative campaigns are determined by your target audience and where they ‘hang out’. Retail promotions / POS, billboard and magazine advertising, brochures and leaflets, email and direct marketing – each type of promotion can be specifically targeted to your audience.

For example, social media marketing can be much more effective when targeting a younger generation than an older one. If you’re unsure of how to promote your business talk to a member of our team and we’ll be happy to advise.

Can social media help my business?

The effect of social media, when used correctly, can help your business grow as it engages directly with your audience. Not having a presence on social media can be harmful to your business as it has now become an expectation of all reputable companies to be on these platforms. Your target audience will determine which platforms you need to use.

Find out where potential customers are and make sure your business is in front of them. You don’t need to be active on every platform, just the right ones.

What is a ‘marketing campaign’?

Marketing campaigns utilise different platforms such as print, social media and email marketing to promote your products, services, special offers or raise your brand awareness.

Every marketing campaign should have a specific goal of what it needs to achieve and how long it should take to complete. These parameters allow them to be tracked, refined and repeated as required.

Is email marketing worth it?

When it comes to reaching customers directly, email marketing is one of the most effective methods. Not only do you have options to customise emails to make them more personal to each customer, but when set up correctly, the whole process can be completely automated. However, due to its popularity email inboxes can become saturated and direct mail is becoming more popular again because of this.

When is the best time to run a promotion?

There are many reasons to run a promotional campaign. Running a promotion can help you capitalise on popular events such as Easter or Christmas, but they can also be used to encourage customers to purchase from you in the quieter months.

Running promotions too frequently can damage your sales. Your customers will recognise the pattern and usually hold off on their purchase until the next promotion.

Printed vs Digital promotion, which is better?

Both work well, it depends on your target market. For example, if you wanted to target Architects, then a printed advert in a popular design magazine could be more effective than a selection of social media posts.

Promotional campaigns are about understanding where your customers will be and how to get in front of them. The best campaigns usually utilise elements from both printed and digital to maximise customer exposure.

Let's work together

If you have a design project in mind, we’d love to help. Whether you need Point of sale (POS) design, magazines or banners and poster, share it with us and together we’ll create something amazing!

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