Branding study celebrating the 2025 Superbowl
By Robbie Lydon
The Philadelphia Eagles and the Kansas City Chiefs, two storied franchises in the National Football League (NFL), have not only built legacies on the field but have also crafted distinctive identities through their evolving branding. Their logos, colors, and designs have transformed over the decades, reflecting both their rich histories and the changing aesthetics of the times.
Philadelphia Eagles: A Soaring Evolution
Philadelphia Eagles: A Soaring Evolution
Established in 1933, the Philadelphia Eagles drew inspiration from the National Recovery Administration’s blue eagle emblem, a symbol of President Franklin D. Roosevelt’s New Deal. This connection influenced the team’s initial colors of light blue and yellow. By 1935, the Eagles introduced green into their palette, setting the stage for a series of branding transformations.
In 1954, the Eagles became pioneers by adding silver wings to their kelly green helmets, making them one of the first NFL teams to feature a helmet logo. The late 1960s and early 1970s saw experiments with helmet colors, alternating between kelly green and white, each adorned with contrasting wings. The eagle logo itself underwent a stylized redesign during this period.
A significant rebranding occurred in 1996 when the team shifted from kelly green to a darker “midnight green.” The eagle logo was modernized to depict a fierce, left-facing bald eagle head, unique in the NFL for its orientation. This contemporary design has since become synonymous with the Eagles’ identity.
Kansas City Chiefs: Honoring Heritage
The Kansas City Chiefs originated as the Dallas Texans in 1960 before relocating and rebranding in 1963. Their initial logo featured a gunslinger, reflecting the Texan identity. Upon moving to Kansas City, the franchise adopted the “Chiefs” moniker, inspired by Kansas City mayor Harold Roe Bartle’s nickname.
The team’s current logo, introduced in 1972, showcases an interlocking “KC” within a white arrowhead, outlined in black. This design pays homage to Native American culture and has remained largely unchanged, symbolizing the team’s respect for tradition and consistency.
Modern Reflections and Cultural Impact
The controversy around the Chiefs’ branding stems from concerns that Indigenous imagery in sports reinforces stereotypes rather than honoring culture. Critics argue it simplifies rich traditions, while supporters see it as a tribute. With growing cultural awareness, teams face pressure to balance tradition with inclusivity.
As the 2025 Super Bowl takes center stage, the Eagles and Chiefs showcase more than just football—they tell a story through color, design, and legacy. From soaring wings to steadfast arrows, their branding has stood the test of time.