Close up of desktop displaying the Willis & Gambier website with a full bleed image of Willis & Gambier furniture
Close up of desktop displaying the Willis & Gambier website with a full bleed image of Willis & Gambier furniture
Google search with annotations

Reaching your target audience

Getting your products and services in front of people who are interested in buying them is the main objective and is key to the success of your business. Effective SEO increases the quantity and quality of traffic to your website through organic search engine results. Right Angle also offer a full Pay-Per-Click service. If you need further information on either SEO or PPC get in touch, we’d be happy to help.


Organic Search

Ranking as high as possible in the organic search results for your chosen keywords is the ultimate aim. All Right Angle sites have good SEO and naturally rank high in search engines organic results. Your organic results however, are not fixed and can change, depending on many factors, some of which are out of your control.

Google Maps

A good way to gain credibility and appear higher in Google search results is by getting your customers to review and rate your products and services on Google Maps using their 5 star rating system.

Google Ads

You can pay to be seen on the top and bottom of Google searches for relevant keywords by using Google Adwords. You’re only charged when potential customers actually click your adverts. This can be a very effective solution whereby conversions can be tracked from clicks right through to purchases, so that you can see actual return on investment (ROI).

Google Shopping

As with Google Ads, you can pay to have pictures and prices of your products shown on Google Shopping. Again, you are only charged when potential customers click these adverts, however they link directly to the products on your e-commerce shop, so customers can effectively buy your products in just a couple of clicks.

Our SEO services include:

Technical SEO Audits
XML sitemap
Permalink structuring

Speed optimisation
Alt-text
Internal linking

Site health checks
Keyword optimisation
Website indexing

Metadata optimisation
Analytics & tracking
Schema markup

Our clients

Right Angle are a creative design agency with over 30 years experience.

We work with brands you already know, as well as some you may not be familiar with (yet). Hopefully the work we do for our clients does most of the talking for us, however if you need any further information, just let us know!

Our impressive portfolio and wealth of knowledge in the industry is something we pass onto all of our clients, from large to start-ups.

We’ve had the privilege of working with high profile national and international businesses as well as respected companies in the local community, we’re proud to be a part of their story. Here are a few of them.

SEO FAQ's

We've received various questions over the years, so here are some that we've collated in the hope that they provide insight for your project.


What is SEO?

SEO is a digital marketing strategy that focuses on optimising a website to make it more visible in search engine results pages (i.e. in Google search results) with the goal of driving organic traffic to the website.

Why is SEO important?

Organic traffic is earned rather than paid for, but you still need to invest time and resources in SEO. Search engines have improved in identifying search queries which makes choosing the right keywords to drive traffic even more important.

Once an SEO strategy takes effect and visibility increases, a website will see growth. More visibility = more traffic = more potential customers = more potential revenue.

Why does SEO take time before you see the benefits?

SEO takes time, search engine algorithms have become more advanced with an emphasis on delivering users relevant, and high-quality results based on their search query.

Whereas, when SEO began webpages would be inundated with your chosen keyword and pointing as many links as possible to it to see fast results. Deploying tactics like this are likely to be doing far more harm than good in the long term.

Why are keywords important?

You need the right keywords to drive valuable traffic to your website

However, choosing the right keywords can be difficult, especially if your business operates in a competitive niche. This emphasises the importance of keyword research. Any experienced SEO agency will use multiple tools to identify target keywords, assess how competitive they are, and make suggestions of which pages target keywords should appear on.

Not all keywords are created equal. High volume, generic terms like ‘logo’ might seem like a good keyword if you design logos, realistically, it’s going to be very difficult to rank for a keyword like that, especially when you’re up against hundreds of other agencies and freelancers. ‘Bespoke brand packages’ might have lower search volume, but it’s far more relevant to your offering.

What are SEO best practices?

In general, there are best practices to follow to give yourself the best chance of ranking well.

Quality content which contains your target keyword (and variations of it) and satisfies user intent is strongly correlated with better rankings.

Unfortunately, content alone won’t cut it. Backlinks (links that point from third-party domains back to your domain) are also an important ranking factor, but it’s the relevancy of the link and the domain it’s linking from that counts, rather than the number alone.

You must also consider on-page optimisation. This involves making your website search engine friendly by using optimised meta content (title tags, meta descriptions) heading tags, and images.

Finally, technical considerations. Your site must have good architecture, clear navigation, and internal linking – not just for search engines, but for users, too.

Let's work together

If you have a design project in mind, we’d love to help. Whether you need a new logo or a brand refresh, share it with us and together we’ll create something amazing!